Practice Building
For the OD, not the patient.
Practical guidance for primary-care optometrists considering, building, or troubleshooting an in-office vision therapy service — the operational and clinical realities the Clinical Library doesn't cover.
Bringing Vision Therapy Into Your Practice
Practice fit, realistic scope, common failure points, and training pathways for primary-care ODs considering in-office vision therapy.
Read it →Marketing a Vision Therapy Service From a Primary-Care Practice
Why vision therapy services fail on marketing, not clinical skill, and the advantage primary-care optometrists have over VT-only offices in finding patients.
Read it →Who Refers to Vision Therapy, and Why They Usually Don't
The professionals who see vision therapy patients first, why so few of them refer, and what that means for primary-care optometrists building a VT service.
Read it →Training Your First Vision Therapist
Why training a vision therapist is a real investment for primary-care optometrists adding VT: the time it takes, what competence looks like, and the doctor's role.
Read it →